Hey there! I'm Estelle - a full-time copywriter specialized in the IT and industry sectors.

 

But before we dive into that, let me take you on a little journey through my unconventional career path. ​

 

Picture this: I spent six years working with big industry players like BMW, THALES, KNORR-BREMSE, INFINEON, and LIEBHERR as an electronics system engineer.  ​

 

Now, I sense you may be wondering, "How on earth did you transition from engineering to copywriting?"

 

Well, let me rewind a bit and give you some insight into my background. ​

 

Growing up near the German border in Northern France, I was constantly immersed in both French and German languages. ​

 

Aside from my scientific side, I discovered a deep love for languages and storytelling. I excelled in German, French, and English classes. At the time I didn't fully grasp the potential of my language skills and how they could intertwine with my scientific nature.   

 

After obtaining my master's degree in electronics engineering (MSc) and an MBA, I moved to Munich to kickstart my engineering career.  ​

 

Fast forward two years:

 

I made the decision to pivot my engineering career towards system engineering. This opened doors for me to collaborate closely with product management and the innovation department, exploring new technologies and learning how to effectively write about them to secure development opportunities. ​

 

During this time, I became obsessed with crafting attention-grabbing content. I integrated online content creation into my daily routine, constantly experimenting on social media and analyzing what worked. ​

 

Then came the defining moment:  

 

I made the daring choice to wholeheartedly pursue content creation as my new career path. ​

 

Why? ​

 

With my knowledge of marketing, writing, and the countless hours I had dedicated to cracking the code behind impactful social media posts: the choice was obvious.

 

As an engineer, I possess the unique ability to simplify complex concepts and transform them into simple and engaging content. My ultimate goal is to create content that not only appeals to search engines, but also represents real value for readers.

 

So, whether you need compelling copy for your tech project or captivating content for your industry ventures, I'm here to bring your vision to life!