Hey there! I’m Estelle Félicité – your go-to SEO and content specialist for B2B industrial SaaS. If you’ve got a highly technical, super-niche product and feel like most SEO advice just doesn’t cut it for your world – I get it.

 

I spent six years working as an electronics system engineer for industry heavyweights like BMW, Thales, Knorr-Bremse, Infineon, and Liebherr. My job? Find cutting-edge tech for future projects. 

 

But the real challenge wasn’t just finding the right tech – it was convincing people to back it. Think of it as sales, but instead of pitching to customers, I was pitching to C-level execs in my own company. These weren’t your typical engineering types either – I had to win over the COO, Product Management, Innovation, Finance, and anyone with leverage.

 

To succeed, I had to break down complex tech concepts, figure out what made everyone tick, and create a pitch so compelling that they couldn’t say no. When you make it click for your audience – whether it’s your COO or a potential customer – magic happens. Pair that with SEO, and you've got the foundation for digital assets that drive true results.

 

You’re in the right place if

 

• Your company is as niche as it gets 

• Your offering is too complex for cookie-cutter SEO advice

• You struggle to find service providers who truly grasp your industry

• You need content that speaks to both end users and decision-makers

 

I know what it’s like to navigate technical industries and tell your story in a way that makes people care. 

 

Let’s create SEO strategies and content that finally give your brand the attention it deserves.