Case studies

We had already worked with several copywriters. Some of the content had to be deleted due to inadequate keyword strategy. We were also looking for a copywriter that would be able to tackle deeper technical topics.

Misha Voronko - Co-Founder & COO at Wowflow

How my content helped Wowflow boost organic traffic by 130% in 3 months

Wowflow, a fast-growing facility management SaaS, had strong product-market fit but struggled to turn their content into an engine for organic traffic and qualified leads. Their main issues included:

Content not optimized for SEO
Low conversion performance: existing articles were not generating meaningful pipeline.
An inadequate keyword strategy that didn’t target high-intent FM queries.
Our FM audience needed practical, operations-focused content they can actually use. Not generic SEO fluff.

→ This required a copywriter who understood compliance, maintenance, safety, service operations, asset management, and the nuances of FM workflows.

The need for high-quality content in both English and German.

In short: great product, but content that wasn’t pulling its weight — neither in traffic nor conversions.

The Challenge

1. Content quality overhaul

Improved the content library by replacing low-performing content and repurposing the rest into more effective formats.

2. High-value content production

I wrote new articles, guides, and downloadables resources that aligned with the buyer journey and focused on:

Maintenance & Service workflows
Compliance & Safety protocols
Everyday FM challenges

Some of these pieces became top converters, with individual articles generating up to 24 form submissions per month.

3. Support for multilingual SEO

Optimized English and German content, ensuring consistency in terminology, structure, and keyword alignment.

4. Thought leadership & authority building

Thought-leadership articles, guides and BOFU pages designed as industry reference pieces — praised by senior FM experts for their accuracy and practical value.

5. Backlinks & visibility

Guest posts on high-authority websites, strengthening SEO and brand visibility.

6. Internal linking and on-page SEO

A strategic interlinking system that boosted SEO while guiding readers naturally to the most relevant resources.

The Solution

The Results

+130% organic traffic in
3 months

40+ qualified leads per month

60% of site traffic coming from SEO

Page-1 rankings for key FM keywords